UCL Culture
Celebrating the bizarrely beautiful exhibits within the UCL Culture collection
Graphic Design
Sector
Creative & cultural industries
Service
Graphic Design
Team
Lead Graphic Design: Myself
Target audience
UCL audiences (students and staff) and external communities, along with the broader public interested in art, culture, and the specific subject matter of their exhibitions and events.
The opportunity
UCL Culture required printed banners and flyers to promote the seasonal what’s on within their museums and art galleries, in addition, a large public art policy brochure.
Approach
Celebrating the bizarrely beautiful photography collection, I blew up the proportions of the artefacts on the layouts to bring intrigue. Using the brand style guides approach of colour per location and image manipulation of photo layering within the renown UCL banner.
Outcome
Successful delivery of:
Museum and gallery what’s on promotion assets
Public arts policy brochure
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