IMEX EIC People & Planet Village

Creating an activation to inspire and advocate for people and planet

Activation

The challenge

IMEX Events are committed to environmental and social progress to support and protect people and planet. How can this extraordinary value be a permeant and evolving feature of the IMEX shows (Frankfurt & America).


Solution

Working with the Head of Brand & Head of Programming, we ideated the activation concept of a Sustainability Village, partnering with the Events Industry Council (EIC).

Since launching in 2019, the IMEX EIC Sustainability village has grown partnership with Trace by Isla, a carbon event measurement platform and Google’s Experience Institute (Google Xi) CoLaboratory. The village has been incredibly redesigned and rebranded to People and Planet Village since and it is a joy to watch how it develops year on year.

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