Nature

The challenge

To bring the IMEX Talking Point theme of ‘Nature’ to life, using cross channels, activations and pre, during and post show experiences.

Solution

I worked on writing briefs, managing creatives, scamping stage and environments whilst collaborating with the in-house marketing team to bring the IMEX Talking Point ‘Nature’ to life. This consisted of activations, reports, onsite experiences and digital campaigns. The theme jolted the industry to look at each step in circular process within event design and question sustainable impact.